How to Measure the ROI of Customer Reviews 40288 1 1024x538 - How to Measure the ROI of Customer Reviews

With digital transformation accelerating, online and offline businesses rely on their online reputation for success. Consumers are now faced with more choices than ever before and, bombarded by huge amounts of information daily, can be unsure what to select. It’s unsurprising that 97% of all shoppers rely on feedback from other customers to inform their purchasing decisions. Whether you’re investing in a third-party reviews platform or utilising free channels such as Google My Business, Facebook, or Yelp, how can you measure the ROI (return on investment) from customer reviews?   Calculating ROI from customer reviews It’s notoriously difficult to ...Read more

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